The Craving Brain

Some believe that in 1997, Dr. Ruden turned the medical community on its collective head with his groundbreaking research into the root causes of addiction which clearly indicate that the causes of addiction most definitely do not lie in our character.

Dr. Ruden discovered that the causes of addiction lie in a complex chain reaction that originates in an ancient survival mechanism in the brain. When this system is inappropriately activated, it drives the body to crave, somtimes with addictive behavior as the end result.

"Wellness is a state of brain!"

In his book, The Craving Brain, Dr. Ruden has outlined his remarkably successful treatment program which he believes can cure this problem, offering crucial new insights into the world of addiction. "This revolutionary book will bring hope to the millions of people who suffer from a wide range of addictions, from gambling and alcohol to drugs and food."

Dr. Ruden enlightens the conflict inherent in the "gotta have it - now I got it" syndrome and describes how a simple re-balancing of two natural brain chemicals provides the pathway to a cure for addiction - note: not a treatment, a genuine cure.

The book is divided into two sections: the first aimed at readers who want to understand the roots of addiction; and the second part for those who want to explore the ideas via the primary scientific literature providing an understanding of the science of biobalance. Now in its second edition, the book includes a new chapter on how to keep stress from sabotaging your brain's chemistry.

"Reducing stress by seeking mindfitness and offering opportunities to biobalance the craving brain are the only biologically sound ways we have of handling addictive behavior. Ultimately and ideally, we need to create the sense that humans are all one herd. That we are all in this together. We need to utilize our biological nature to help alter those processes that lead to disease. "Gotta have it!"
-- p. 136, The Craving Brain.

Dr. David M. McDowell, New York State Psychiatric Institute, Columbia University College of Physicians and Surgeons commented on Dr. Ruden's book: "A remarkable achievement. Dr. Ruden has managed to articulate a simple and elegant model that explains far-reaching aspects of human behavior, most notably the devastating problem of addiction...."